Online Marketing – Why One Size Will Never Fit All
Simon Jacobson – UK SMB Lead – Microsoft Search Advertising
Online Marketing has evolved at such a rapid pace over the past 20 years, it can be hard to keep up. For Small businesses and Start-ups, the challenge of where to put our first £1 is often the greatest one. The most popular method online is Search Engine Marketing. Here, Microsoft lifts the lid on the size of the opportunity for you, and how to target your audiences, as well as how to kick-start and optimise online search campaigns easily using the Bing Ads platform.